“Setting the tone” is real common when playing any type of sport. Two hard hitting teams will continue hitting hard to compensate for one another. But it seems to have the reverse effect when a hard hitting team goes up against a softer hitting team. The harder hitting team no longer hits hard but starts hitting soft. Watch some game film and you know what I say to be true. Games have been lost due to this. For one team it even cost them their playoff spot. The text messaging of this particular game was more exciting than watching the actual game. Players often get hurt either in practice or during game time if they don’t execute fully in every play situation. When you hit hard in practice it no longer becomes a surprise or shock getting hit hard in a game. Just remember, the other team always has that option to take a knee at the snap.